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Werfenweng welcomes 48m new hotel complex

After a multi-million pound investment the new 400 bed hotel at the 900 strong village of Werfenweng in the Salzburg district of Pongau is ready to be opened.

The 48 million euro project will offer 400 beds and 46 apartments for tourists.

The community have been dreaming of this moment and hope it will provide a powerful impetus to the local tourism industry for at least 15 years. It was finished at the end of this month and will be officially opened on first of December .

The much-vaunted project however has its critics that believe the investment is too much and that it will not attract enough visitors, but that has failed to dampen enthusiasm in the community itself.

Franz Schenner from Netzwerk Winter that have been involved in the project said: "We need to accept the fact that we've been neglecting one of our potential target groups for a long time.

"We did believe that everybody was interested in coming here for the ski racing but in the meantime we have had to accept that ski racing has as much to do with skiing as Formula One with driving. Ski racing has a place for the admiration of perfect performance but the average skier doesn't really have much to do with it and it isn't a major reason to visit."

The hotel village complex in Werfenweng is aimed at the average skier but also to guests that might want, all year round with attractive wellness offers and close links to the mountain region and the attractions that it offers.

Hoteldirektor Nikolaus Jäger said: "We are already fully booked for 31 December and I believe that Werfenweng is the perfect location to have a holiday. This hotel is going to be a success not just as a business in itself but also for the region and the community together."

Local Mayor Peter Brandauer said: "It has been the most hotly discussed topic in the region ever since we first came up with the idea . There were lots of things to consider – we didn't want for example just end up with a development that offer second homes to people that didn't bring much to the community and we also wanted to make sure the was an underground car park."

It brings a lot of advantages from employment through to taxes . If for example there are 60,000 overnight stays that will mean 66,000 euros in taxes that will come into the local community offers."

Austrian Times





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