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27. 11. 12. - 17:00

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27. 11. 12. - 17:00

Google shows how Trends can help with sales and promotion

Google is looking to find more advertisers in Austria particularly under small and medium-sized companies - and to persuade them to book advert slots next to search engine results.

The company highlighted the case of the Salzburg-based stove producer Biofire who arranged for an advert each time the German word for chimney or stove was selected. They said that with relatively little effort the firm had far more concrete enquiries from potential clients.

That was good news not just for the stove maker also for the search engine world number one.

Google Austria boss Markus Kienberger added that the use of Google Trends also meant that it was easy to find out which request for information matched which subject.

Google Trends is a web facility based on a Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by countries, regions, cities and language.

Austrian Times

Birth balance negative once again
The birth balance of 2012 has been negative for the first time in three years. This was due to an increase in deaths. Another trend is that women give birth to their first child when they are older.

Football manager fined 30,000 Euro
Adi Hütter, the manager of the football team SV Scholz Grödig (Salzburg state), was sentenced to a fine of 30,000 Euros on Wednesday due to tax evasion. Mr Hütter has to pay half of the amount.

New theatre alliance
Schauspielhaus Wien, Theater Phönix Linz, Schauspielhaus Salzburg, Klagenfurter Ensemble and Theater Kosmos Bregenz have formed an alliance. They want to reach a bigger audience and sustain the production.

Salzburg Social Democrats Lose Case Against Finanzbuddha
The social-democratic party (SPÖ) in Salzburg has had to make a public apology on its website after it lost a legal battle against the financial advisory company Finanzbuddha in the context of the financial scandal that has hit the region.

Water quality tests in lakes
The bathing lake next to the motorway in Wals-Viehhausen (Flachgau) has one of the worst water qualities. A test showed that there is a high amount of bacteria in the lake.

Drunk man drives 40 km on wrong side of road
An intoxicated Slovenian man drove 40 km on the wrong side of the Tauernautobahn motorway (A10) on Tuesday night. A courageous lorry driver stopped the Slovenian when the man stopped to urinate.

Tyrol lowest regional unemployment level in EU
In comparison to European regions, Tyrol and Salzburg have the lowest regional unemployment. Most unemployment occurs in the regions of Spain and Greece.

Salzburg coalition talks begin
A significant majority of the Green Party decided to start coalition talks with the ÖVP last evening (Wed). Negotiations about a new state government will start today. Team Stronach will also take part in the talks.

Baumgartner tax row
The tax proceedings of the extreme sportsman Felix Baumgartner are still underway. Mr Baumgartner told the Austria Press Agency that he asked the Independent Finance Senate (UFS) to resolve his case.

Record visitor numbers at Salzburg Whitsun Festival
The Whitsun Festival in Salzburg has set a new record of visitors and revenue. Cecilia Bartoli, a popular soloist and the artistic director of the festival, was particularly popular.