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Google shows how Trends can help with sales and promotion

Google is looking to find more advertisers in Austria particularly under small and medium-sized companies - and to persuade them to book advert slots next to search engine results.

The company highlighted the case of the Salzburg-based stove producer Biofire who arranged for an advert each time the German word for chimney or stove was selected. They said that with relatively little effort the firm had far more concrete enquiries from potential clients.

That was good news not just for the stove maker also for the search engine world number one.

Google Austria boss Markus Kienberger added that the use of Google Trends also meant that it was easy to find out which request for information matched which subject.

Google Trends is a web facility based on a Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by countries, regions, cities and language.

Austrian Times





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