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Red Bull has its wings clipped

Austrian energy dinks company Red Bull has had its wings clipped after it lost its court battle against a Dutch company over the usage of the word "Flügel" - meaning wings in German.

Red Bull had sued the Dutch company which produces an alcoholic mixed drink labelled "Flügel" (Wings) - claiming it was too close to the Red Bull Slogan that it "Gives You Wings".

Red Bull lawyers said this was breaching their rights, but the high court in Salzburg, Austria, has thrown out the claims.

"Flügel" - an alcoholic drink with a pink duck label - was not in danger of being mixed up with Red Bull and they were not similar products, the court ruled.

Salzburg copyright expert Clemens Thiele told the court that there was no danger whatsoever of confusing the two products.

He said: "We are comparing two completely different products here. You even see on Red Bull's can's the words - "Don't mix with alcohol". The other product is clearly an alcoholic beverage. So it is highly unlikely the consumer would confuse an alcoholic beverage with an energy drink which is non alcoholic and does not want to be associated with alcoholic drinks."

Austrian Times

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